Working with buyers and sellers is not an easy job. Buying and selling is a very emotional process for many consumers. The job of the agent or broker is to take out the emotion. The best way to do this is to provide proof. Your job will become a lot easier if you do your homework.
If you are working with a seller you should always have comps in hand. You should never provide market info without proof. Sellers always want a certain price. They always think their home is worth more than their neighbors. Show comps and you will not only gain respect but you will have an easier time selling the property.
This goes for buyers as well. Buyers often want to low ball and it usually does not help the deal. Show comps. When working as a buyers agent you have two jobs. You need to get the buyer to understand the homes value and you have to educate the sellers agent on why you are offering a certain price. The best way to do this is to provide comps.
Give reasoning for your position and you will come out on top most of the time. Don’t dispute unless you have something to base your beliefs on.
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