Most advertising campaigns are expensive and become a waste of money. It can be really tough to gauge how well an ad will be consumed by the every day viewer. The best way to make sure your overhead stays down is to think creatively and figure out what everyday items can be branded.
This image is for a Yoga Studio. They launched this inexpensive campaign and it was so creative that sales shot up.
Sometimes simple methods are the most impressive. I love this ad.

