andrew hillman dot com Random shiz in my life… typically pithy & misunderstood.

Apple is without a question a kick ass company.  They are serious innovators when it comes to advertising.  They understand how to appeal to the masses.  Everything they do is carefully designed to appeal to the ultra hip.

It doesn’t matter if they are packaging an product, designing a new store or creating a new TV commercial, they are always creative.

Here are a few examples:

Apple product packaging

Apple TV Commercial (That tune Honeysuckle Weeks, By The Submarines is now very much a part of Apple brand)